How to increase the citation count and promote academic articles?

Publishing research is crucial for the professional growth and development of academicians. An increase in citation count enables readers to find the article that further increases the impact of research work. The citation count refers to the number of times an article has been referred to in other publications. Citation count is used as an indicator to assess the quality of research output in the research publishing industry. Article promotion begins right from the ideation stage to increase online visibility and citation count. Promote your article using both online and offline means to reach out to your target audience.

Here are 8 effective ways of boosting the citation count of your article.

Self-citation: Cite your published research papers that are related to your current research. The previously published paper should be on the same subject area.

Keywords: Make a list of at least 4–5 keywords that are related to your topic of research. Make sure that the title, abstract, introduction, headings, and sub-headings have keywords in them. Include keywords in the description tags and graphics, as it will increase the visibility of articles online. You can use Google AdWords and Google Trends to discover the right keywords for your paper.

  • Include 1–2 keywords in the title of your paper
  • Include the keywords in the first two sentences of your abstract
  • Include keywords in the headings and sub-headings of your article

Accurate information: Ensure the information in the article database is accurate, such as the name of the author, affiliation, name of the institute, and name of the paper. You can also post your article to a repository.

Access to manuscript: Make your research paper accessible to your target readers by sharing supplementary information such as data, graphs, images, audios, and videos on various online platforms, for example, SlideShare and Wikipedia. You can also attach the links to your paper.

Attend conferences: Take part in academic conferences to increase awareness of your work. Attending such events can help you build a network and explore collaborating opportunities.

Blogging: Start an academic blog and promote your articles and research papers. Inform and educate your audience about the latest research developments in your field of study. Blogging can help you initiate collaborations and receive constructive feedback on your work. Connecting with fellow researchers will help you share your research with a wider target audience.

Networking: You can connect and share your ideas with other researchers, scholars, and academicians. Join academic groups and discussion forums, start an interaction, comment, and share on other posts that you find relevant. Consider creating your account on ResearchGate, Academia, and other social media platforms.

Social media: Create your account on social media sites such as Twitter, Facebook, and LinkedIn.

  • Twitter: You can improve the Altmetrics score of your article by posting on Twitter. You can share opinions, website links, download links, and link to your website. Use relevant hashtags to increase the visibility of your tweets.
  • Facebook: Write a strong bio introducing yourself as an author and researcher. Upload a professional photograph and background image. Create a content outline and schedule, keeping your target audience in mind. Post daily updates, videos, podcasts, and infographics and keep your audience updated. You can also share research data and explain how your research can solve a research problem.
  • LinkedIn: Add details about your educational qualifications, research background, and work experience. List the papers published under your name. You can share the link of your paper in groups and ask your peers for feedback.

 Quick tips to increase the citation count of your published article:

  • Work on a novel research idea
  • Do keyword research and insert them into your article
  • Cite your articles published previously
  • Cite prominent researchers/peers
  • Choose a broad topic of research
  • Promote your article on social media
  • Attend academic conferences
  • Publish a review article

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