Use of SEO to increase the visibility of academic papers

A research paper informs the readers about the latest developments in a specific subject area. Researcher promotion allows scholars to disseminate the research and increase the visibility of their work. Apart from the language quality of a manuscript, the work of a researcher is evaluated based on the following factors:

  • Previously published articles of the author
  • Total citation count
  • Research quality

How to improve the visibility of your academic paper by SEO?

Search engine optimization (SEO) is a technique used to improve the visibility of the content published online.

On-page SEO: It involves the use of relevant keywords in the following sections of a research paper: title, sub-title, and abstract. Use Google AdWords and make a list of relevant keywords related to your subject area or topic. The title of your research paper should:

  • Be clear
  • Be concise
  • Describe the main topic
  • Have at least 2–3 keywords

Off-page SEO: This refers to the use of blogs, websites, and social media to get backlinks from other sites. Post daily updates related to your research. Talk about the research findings and describe the importance of your research. Provide links to the abstract and data so that readers can download your paper.

Social media: Use social media platforms such as Facebook, Twitter, ResearchGate, and LinkedIn. Join academic groups and forums to build a network where you can discuss about the relevance of your field of study. Add hashtags to publish good-quality posts on the latest research trends, news, and developments. Analyze the impact of your research based on the number of views, visitors, downloads, and backlinks with Almetrics.

Wikipedia: Use Wikipedia to introduce yourself to the world by adding references to the articles published under your name. It will help the online visitors to access your publications.

Backlinks: Get your article linked to third-party websites to acquire backlinks. Writing guest posts will improve the search engine ranking of your profile.

Impact: Use public repositories to share information about your research paper. Measure the impact of your research by using various online tools such as ResearchGate and ImpactStory.

Tips and techniques for using SEO to increase the visibility of your article

Keyword density: It refers to the percentage of the total number of times a keyword appears on a page. While writing your research paper ensure you have maintained a keyword density.

Keyword selection: Choose the keywords carefully to make your paper accessible. Select relevant keywords that describe your research.

Keyword insertion: Create a concise title to inform the audience about your research. Insert the keywords in different sections of your paper such as sub-heading, caption, abstract, and figures.

Monitor result: Google analytics, shares, views, and downloads will help you analyze which keyword generates better results.

Scientific editing: Take English proofreading service to improve the language quality of your paper.

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