Social media: The impact of networking in research promotion

Promote your academic accomplishments on social media

Social media sites provide an effective platform for scholars and researchers to promote their research and explore academic opportunities. According to the latest data published in July 2020 by Datareportal, there are over 4.57 billion internet users worldwide.

Social media is easy to access and allows the user to interact, share, discuss, and connect with others. The categories of social media are networking, blogging, microblogging, photo sharing, video sharing, and much more.

Let’s get started with the advantages and benefits of using social media sites for research promotion.

  • 1. Social media sites allow the researchers to understand their target audience better
  • 2. It allows the user to share their views, achievements, and published papers across multiple channels
  • 3. Researchers can start open-ended discussions and build a network
  • 4. Authors who are first timers to getting their work published can promote their research work through links, videos, and infographics across the globe
  • 5. Scholars can stay up to date with the latest published papers

Here we will list four ways of using social media sites for research promotion.

  • 1. Update your profile
  • 2. Calibrate the content
  • 3. Use visual aids
  • 4. Engage with network

1. Update your profile

Update your profile by filling in relevant details of your published work and career accomplishments. Become an active user by regularly commenting on other content related to your research and post content that is dynamic and engaging for your readers.

Tips for posting engaging content on social media for research promotion:
  • 1. Familiarize yourself with the personalized style of content, tone, and format of each platform
  • 2. Build an academic network, comment and share your views, and start a conversation with other members of the group
  • 3. The profile summary should include details about your previous work experience, skills, education, and work history

2. Calibrate the content

The content for social media should be calibrated according to the users—the language and format of the content  modified accordingly. Consider translating your research work into engaging science stories for better reach.

Tips for calibrating content on social media for research promotion:
  • 1. Create a caption that summarizes the essential components and aspects of your research
  • 2. Condense the research and present your ideas and opinions in plain language
  • 3. Add relevant keywords and hashtags in your post content

3. Use visual aids

Create interesting and edifying infographics, statistics, graphs, and pictures to present your research. Visuals will help you call attention to the research findings and its highlights without the use of words.

Tips for using visual aids on social media for research promotion:
  • 1. Use software to edit and organize the graphics
  • 2. Schedule your posts in advance and add relevant captions and hashtags with every post
  • 3. Focus on the technical aspects of your research to assist the readers understand the topics

4. Engage with network

Platforms such as LinkedIn and Facebook allow users to network and connect with professionals in their corresponding domains. Stay up to date with the latest developments in your field of study and connect with them.

Tips for engaging with a network on social media for research promotion:
  • 1. Build a network by inviting your friends and colleagues and send invites and personalized messages to their connections
  • 2. Take part in academic groups, answer questions, and post updates of your work
  • 3. Boost your profile by asking for reviews and recommendations

Social media sites can help you explore academic and professional opportunities. You can even upload and share your updated resume and enroll in online industrial training programs and courses.

These tips are designed to help you interact with people and gain online visibility. Always create a content plan in advance for better results.

Related articles:

Tips for networking with colleagues while working remotely during COVID-19 pandemic

An introduction to LinkedIn for academic engagement and research promotion

Why should authors promote their research work online?

Tips and techniques to promote your research worldwide

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