“How the Publishing Industry is Evolving during COVID-19?”
“How the publishing industry is evolving amid COVID-19?”
With the COVID-19 pandemic shutting down the movement of people significantly, the safest and most efficient way to get by these pandemic times is through incorporating digital technology in our day to day lives. And people have been increasingly relying on digital technology, and what it had to offer. The publishing industry is one of the largest benefactors and contributors to the mass population in terms of providing content for media consumption.
In these few months of lockdown, we have seen a massive increase in media consumption as people are left confined at home. The industry has seen a rapid rise in audiences consuming content at higher rates than recorded in the past. Especially the younger generations, such as Generation Z or the Millennials, are the greatest advocates of digital technology present. The new generation of young people has had a shift in user preferences compared to the past. The choice of relying on digital media over newspapers as the primary source of information is more prevalent today. And this consumer behavior is here to stay post pandemic too. It is safe to say that the publishing industry is not defunct but evolving.
How did the publishing industry incorporate systems for media consumption:
1. Streamlined content
Digital technology has made it possible for the publishing industry to create a single window of access for media consumers as printing is down. New distribution platforms allow for more streamlined content with a greater distribution universe by shifting to a digital system to make content easily available. This has helped consumers to have access to research-based information on COVID-19 allowing people to be more aware, equipped, prepared, and smart to cope through the pandemic situation.
2. Creative mode for contents
With digital mode being the only way for media consumption, reading can turn tiresome very quickly. The publishing industry has been trying to produce content using diverse ways and formats to keep content fresh, ideal, and more engaging for consumers.
3. Personalized content
The publishing industry has benefitted the consumers by this digital transformation, making content personalized for every sect of audience. Consumers from all backgrounds and interests find a dedicated journal section personalized with engaging content. Recommendation engines make search easy and less stressful.
4. E-Education and e-learning systems
The publishing industry has made education-based resources and materials available by making it free online for students. There are websites dedicated to education and learning materials, keeping education relevant. Tips and guides for doing assignments, visual clips, and audios to assist students in learning and gaining knowledge have never been so easy. Parents are ready to pay a small amount of subscription fees and get access to endless number of study materials for their children.
5. Quality content
Digital content is quality content, not limited by budget and space. Content that is not only rich in information but also illustrated with vibrant images and corresponding articles that help consumers to go further and deeper into retrieving information. Content that offers a wide range to choose and is consumer friendly. For more engaging experience, ideas are illustrated without constraints and creative tools are used to amplify the content.
6. Research focused
The publishing industry has been focusing more on publishing COVID-19 materials in a rapid manner. So it has been providing platforms for researchers and scholars to spread information and studies on the current situation and its impact on the future. This has increased the value and credibility of the publishing industry. Various media outlets have benefitted due to reliable sources being rapidly made available for consumption.
The Publishing Industry has been seeing a transformation in its working systems during COVID-19. The above will help readers to understand the transformation and shift in the working of the Publishing Industry.